The Florida Commission on Tourism is the public/private partnership responsible for the vitality and growth of Florida’s tourism industry. Promoting Florida as the premier travel destination, both domestically and internationally, is the major focus of the Commission’s direct support organization, VISIT FLORIDA.

VISIT FLORIDA creates and implements advertising, sales, promotional, and public relations activities to increase vacation, business, conference, and incentive travel to Florida. It also assists in the development of nature-based, historical, and cultural tourism. Leveraging funds appropriated by the state with private sector contributions, VISIT FLORIDA is enabled to greatly enhance promotion of the state’s tourism assets and prospects.

Among its activities, VISIT FLORIDA:

  • Coordinates direct mass media marketing to consumers, both domestically and internationally
  • Works with the world’s major travel writers and broadcasters and produces print and broadcast promotions
  • Interfaces with the professional travel trade and consumers; attends and facilitates the presence of the Florida tourism industry at travel trade shows worldwide
  • Maintains international representation in the United Kingdom, Europe, Canada, Latin America and Japan
  • Compiles the state’s official air and auto visitor numbers, tracks tourism trends, and conducts surveys to assess the effectiveness of advertising and marketing efforts
  • Operates the state’s five Official Florida Welcome Centers at I-10 in Pensacola, U.S. 231, I-75, I-95, and the Florida Capitol.
    Post Office Box 1100
    Tallahassee, Florida 32302-1100
    Physical Address: 2540 W. Executive Center Circle, Suite 200 32301
    Phone: (850) 488-5607
    Fax: (866) 725-5958


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